Movie nights and pizza are a natural fit, Pizza Hut created a new cardboard pizza box that turns into a working movie projector powered by your smartphone.
It’s called the Blockbuster Box, and it was deigned in Hong Kong.
The secret to each Blockbuster Box is the special plastic pizza table that comes inside each box, which helps keep the center of the box from touching your pizza. The pizza table inside the special Blockbuster Boxes, however, features a thin lens, which you can insert into the side of the box after you punch out the perforated hole in the side of the box.
You’ll then need a smartphone to power the experience. After you place your smartphone in the center of the Blockbuster Box, the lens will magnify your smartphone’s display and project it onto the wall infront.
Pizza Hut has cleverly printed a QR code on each box that you can scan with your smartphone to download one free movie. There are four different styles of Blockbuster Box, with each corresponding to the genre of the free movie that comes with the pizza and box.
You’ll also probably want to have some Bluetooth speakers or a spare aux cable handy if you want to actually hear the movie, as your smartphone will be inside the box when the projector is in use. Maybe the next modification will be to include some speaker grilles?
Pizza Hut is limiting the launch of the Blockbuster Box to select Hong Kong stores for now, so unfortunately we’ll have to wait and see whether Pizza Hut decides to offer its special boxes in other countries including North America.